Design Is Storytelling
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From the Writer
“Why would you purchase one pair of footwear as a substitute of one other? A runner will give attention to consolation and ergonomics. A vegan will give attention to supplies. A bridesmaid will probably be looking for an terrible shade of peach. Not all selections are so pragmatic, nevertheless. A pair of footwear may additionally set off feelings, equivalent to longing, lust, or painful reminiscences of highschool… Designing for feelings requires desirous about how customers will anticipate an expertise and the way they may keep in mind it later. Will guests to a hospital recall the nice and cozy materials and mushy lighting of the ready room or the cruel glare and sharp disinfectants? Will vacationers who used a journey app keep in mind how simple it was to discover a practice schedule, or will they recall a pretend lodge evaluation and a careless login course of? Designers faucet into individuals’s feelings to set off emotions of enjoyment, need, shock and belief.”
— Ellen Lupton, Design Is Storytelling
Writer : Cooper Hewitt, Smithsonian Design Museum; 1st version (November 21, 2017)
Language : English
Paperback : 160 pages
ISBN-10 : 194230319X
ISBN-13 : 978-1942303190
Merchandise Weight : 12.3 ounces
Dimensions : 6.4 x 0.5 x 8.4 inches
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